Introduction of Kit Kat
Kit Kat is one of the most well-known chocolate brands in the world, having been introduced on August 29, 1935, by Rowntree’s, a confectionery company situated in York, United Kingdom. Kit Kat makes candy bars with three layers of wafer sandwiched between chocolate layers (the “fingers”). Kit Kat fingers range in size and count as they are designed for different products. The 1, 2, and 4-finger Kit Kat bars are the most common and most popular. The name “Kit Kat” was coined from “Kit Kat club,” so called because it was originally held in Christopher Catling’s pie shop in 17th-century London and was a meeting place for literary and political figures. Only in 1942, when fresh milk was in short supply, did Kit Kat’s wrapper design change from the traditional red and silver to blue to reflect the new formula. Kit Kat reverted to their classic red livery in 1949, when milk production increased. In the 1950s, Rowntree began expanding internationally beyond its existing markets in the Commonwealth, which included countries like Australia, New Zealand, South Africa, Rhodesia, and Canada. KIT KAT’s debut in the UK coincided with the introduction of commercial television in the late 1950s. In 1958, the advertising agency JWT in London used four television advertisements and a press campaign to introduce the catchphrase “Have a break, have a Kit Kat” by Donald Gillies. In the subsequent half-century, it became an indisputable symbol of the brand’s advertising and is now legally protected as intellectual property. Swiss chocolate manufacturer Jacob Suchard made a hostile takeover approach for Rowntree in April 1988. Nestlé and Rowntree had been in talks for several years before the latter acquired the former’s firm.
The York, United Kingdom-based candy manufacturer Rowntree’s first trademarked the names “Kit Cat” and “Kit Kat” in 1935, marking the beginning of the brand’s long and storied history. Rowntree introduced a brand of boxed chocolates called “Kit Cat” in the 1920s, and while the names were not immediately utilized, this marked the first appearance of the Kit Kat. Until the 1930s, when Rowntree’s transferred production to its “Black Magic” and “Dairy Box” brands, this trend persisted. The “Kit Cat” brand declined as a result of the widespread advertising of substitute goods. A worker at Rowntree’s York Factory suggested the first four-finger bar in a suggestion box, asking for a snack that “a man could take…” To be shown additional material…
Except in North America, Nestlé now has full brand management, and the company has expanded production and distribution by opening new facilities in Japan and establishing additional manufacturing operations in Malaysia, India, and China.
The first flavor variation of the standard chocolate bar, “Kit Kat Orange,” was released in the United Kingdom in 1996. Kit Kat’s success spawned a slew of spinoffs, including mint and caramel flavors, before the 1999 introduction of “Kit Kat Chunky,” which was well appreciated around the world. There have been numerous iterations of the original “Kit Kat” during the 2000s. Nestlé purchased Fujiya’s stake in the Japanese market in the year 2000, allowing the company to enter the Japanese, Russian, Turkish, Venezuelan, and Eastern/Central European markets. Kit Kat, which celebrated its 75th anniversary on October 10, 2009, has introduced dozens of new flavors and line extensions within certain consumer segments during the past decade.
In the two decades since the acquisition, the pace of new brand creation and manufacturing expansion into developing economies has been frenetic. The Kit Kat brand has grown to become a household name around the world. It’s the best kind of sweet because it has just the right amount of chocolate flavor and crunchy wafer texture. Kit Kat’s simple “Have a break, have a Kit Kat” slogan is more pertinent than ever in today’s fast-paced society, and the chocolate itself has always been a welcome treat.
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The beginning of the Kit Kat Bar
York, England’s Rowntree’s Confectionery was the brains behind the original Kit Kat Bar. In 1911, Rowntree trademarked the names Kit Cat and Kit Kat before they even started making the chocolate. These are the names for a traditional mutton pie that was popularised by members of the Kit-Cat Club. The gang got together in a pastry shop owned by a chef named Christopher Cat. The Rowntree family began marketing its chocolate-covered crisps in the 1920s under the names Kit Cat and Kit Kat. Along with their other box of chocolates, “Black Magic,” they would sell these chocolate crisps. The Rowntree family came up with this inexpensive version of their high-end chocolate. Although initially well received, the original Kit-Cat Chocolates were unfortunately pulled from shelves not long after their introduction.
The Kit Kat Bar gets recreated
A Rowntree’s worker’s proposal led to the revival of the original confectionery after it had been removed from sale. One worker suggested the business “create a snack that a man might take to work in his pack.” The Rowntrees were enthusiastic about the prospect of creating portable chocolate for their workforce. This is how the idea for the candy’s signature four-finger bar shape was born. This chocolate bar was first introduced in 1935 under the name “Rowntree’s Chocolate Crisp.”
Kit Kat’s early success
Kit Kats quickly rose to prominence as one of England’s favorite sweet treats after their introduction in 1937 and subsequent promotional success. After only three years on the market, the Kit Kat was so popular that it was shipped to foreign countries. In the years between 1940 and 1950, the Kit Kat made its way across the Atlantic to countries including Canada, South Africa, Australia, New Zealand, and Ireland. It’s easy to imagine the sweets becoming a hit in these stores as well.
The Blue Kit Kat Bars
From 1944 through 1947, the United Kingdom experienced a milk shortage due to the war. Because of this, milk chocolate production and consumption were halted during this time. Because of the new rationing regulations, the Rowntrees would have to alter the recipe for Kit Kats. Kit Kats are now packaged in blue wrappers instead of the traditional red, and dark chocolate has replaced milk in their production. Rowntree’s revived the original Kit Kat Bar formula once the prohibition on milk chocolate was repealed in 1947.
The iconic Kit Kat slogan
Rowntree commissioned advertising from JWT London executive Donald Giles in 1957. Giles created the immortal words that are still used to promote Kit Kat bars today. Get some rest. Indulge in a Kit Kat. After this commercial campaign, Kit Kats will become immensely popular all over the world.
The Kit Kat Bar Expands its global reach
Kit Kat Bars had reached a global peak in popularity by 1970. At the beginning of the decade, Rowntree’s planned to construct a new distribution center in Germany to accommodate the rising demand across Europe. Rowntree’s would sign distribution partnerships in the US and Japan not long after their facility was built in Germany. Distribution rights in the United States would be held by the Hershey Chocolate Company, while in Japan they would be held by Fujiya. Kit Kat Bars were an instant success in both of these regions, being among the top-selling candies in rapid time.
Rowntree’s is bought by Nestle
Nestle paid $4.61 billion for Rowntree’s in 1988, giving the company ownership of the Kit Kat brand and trademark. For every country that saved the United States, they held the distribution rights to Kit Kat Bars. To fulfill the rising demand for Kit Kat Bars, Nestle plans to rapidly construct distribution centers in Malaysia, India, and China.
Nestle’s battle with the Hershey Company
When Nestle first approached the Hershey Company about expanding Kit Kat Bar distribution in the United States, they were met with resistance. It was because of the agreement between Hersey’s and Rowndtree’s, the first owners of the Kit Kat Bar. The two companies’ original agreement said that Hershey’s may keep selling Kit Kat Bars so long as they met specific criteria. As long as Hershey’s wasn’t sold to a different corporation, the deal would remain in effect. Within the United States, the Hershey Company continues to manufacture and sell Kit Kat Bars in modern times. Kit Kat bars sold in the United States and other countries have varied flavors.
Kit Kat Bar advertisement in the US
Kit Kat bars were also wildly successful in the United States. Every single American Kit Kat Bar commercial since the 1980s has featured a jingle. Take it easy on me! Give me a break! Give me a chunk of that KIT KAT bar. Many famous people, including singers and actors, have sung the Kit Kat commercial jingle in commercials.
Variations of the Kit Kat Bar
Nestle and Hershey have released several iterations of the Kit Kat Bar since the original was released. Some of the more well-known iterations of the Kit Kat Bar are listed below.
The Original Kit Kat Bar
The original Kit Kat Bar with four fingers, which was introduced in the 1930s, is still the most widely consumed kind. Only the packaging has changed, from aluminum foil to plastic, but the bar’s design has remained unchanged.
Snack Sized Kit Kat Bars
The two-finger Kit Kat bar was the next iteration of the candy. A miniature version of the original bar for people who like a less substantial Kit Kat Bar.
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Big Chunk of Kit Kat (Big Kat)
The Big Chunk (or Big Kat, in the US) first appeared on store shelves in 1999. An oversized chocolate-covered Krispy treats similar to the ubiquitous Kit Kat.
Kit Kats and Smarties
Pop Chocs or Pops were the final flavors of the Kit Kat Bar. A bite-sized kind of candy that can be purchased in anything from little bags to big buckets.
Flavors of Kit Kats
In the 1990s, orange Kit Kats became the first non-original flavor to be sold in stores around the world. Many different varieties of Kit Kat Bars have since been introduced in different countries.
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